Abercrombie caters towards the millennial client with launch of special event clothing

Abercrombie caters towards the millennial client with launch of special event clothing

As an element of a bigger technique to keep pace because of the millennial consumer’s lifestyle, Abercrombie is including special day attire to its assortment, with a watch toward big life activities numerous millennials are approaching, like weddings.

The change into special day clothing comes at a right time as soon as the brand name is searching to help keep its upward energy. Abercrombie & Fitch has struggled in order to connect featuring its customers within the last 10-plus years. In 2008, the company’s net gain totaled $476 million, in comparison to simply $7 million in 2017. But, the Abercrombie brand name has had some big actions in the final couple of years to attract to your 20- to 30-something consumer.